A Halifax toy company is recruiting a team of craft consultants to provide feedback on their products.
The Orb Factory has been in business for more than 20 years, and specializes in niche toys aimed to spark creativity in children.
Right now, the company is looking for boys and girls between the ages of six and 12 to participate in focus groups as ‘craft consultants.’
“We’re starting to involve more kids in the process of designing, just to see how they interact with different components,” said Morgan MacDonald, a product developer at the company. “That part is so much fun – just actually seeing kids react to things, seeing what they have to say.”
By playing with the toys, the kids give feedback to the company that helps them manufacture a better product.
“It really allows not just our designers but all our staff to interact with local kids and local families and see how they play and what they’re interested in,” said marketing co-ordinator Stephanie Carver.